Local Politics General Speed reader boards officially introduced today
Speed reader boards officially introduced today
(Press release)
The City of Williams Lake and ICBC have partnered to place four speed reader boards on city streets. The boards will be located on South Lakeside Drive, Mackenzie Avenue, Pigeon Avenue between Gibbon Street and Comer Street, and on Foster Way.
(left to right: Reg Ryan - Manager of Transportation and Buildings, Dianna Pozer - Road Safety Coordinator for ICBC, Councillor Surinderpal Rathor, Councillor Laurie Walters, Kevin Goldfuss - Director of Municipal Services, Mayor Kerry Cook. Photo by: Joe Cousins)
Speed reader boards have several benefits. They advise the motoring public of their approaching speed. They can be programmed in various ways that will warn motorists of speed limits and restrictions. The new speed reader board will remind drivers to slow down, which, in turn, reduces crashes and saves lives. The boards operate 24 hours per day 7 days a week and provide data that is beneficial for making decisions on speed reduction, traffic calming, and traffic volumes.
ICBC has purchased two of the boards, which will be placed on South Lakeside Drive and Mackenzie Avenue for one year. The boards provide valuable information that comes from the downloaded data. Data will further indicate how many vehicles are driving by and at what times of the day. The reader boards will also show the driver what speed they are traveling and can be programmed to flash “SLOW DOWN”. After the one-year term, the City may place the boards at other locations.
“This partnership will allow us not only to collect valuable data, but to help keep everyone safe on our roads,”says Mayor Kerry Cook. “These speed reader boards are valuable tools to help us make decisions and to increase awareness for us all to slow down and arrive safely.”
“We’re pleased to invest in new speed reader boards for Williams Lake to help keep the community safe,”says Diana Pozer, ICBC’s road safety coordinator for Williams Lake. “Speeding is the leading cause of car crash fatalities in B.C. and when combined with the poor weather conditions at this time of year, dramatically increases your risk of crashing. Slow down and allow extra travel time so you get home safely.”
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